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Inbound Marketing For Manufacturing: 8 Steps You Need To Take

Manufacturers everywhere are looking to evolve their organization during COVID-19 as their aging salesforce is replaced by the younger generation. Manufacturing must also report that their target audience is evolving because millennials are playing a larger role in the purchasing and engineering process. Let’s face it, millennial buyers are different. But it turns out that most prospective industrial buyers today are changing the way they buy. They want to conduct their research both online and with industry peers. They identify their problem, find a solution and look for appropriate vendors—all without engaging directly with companies. HubSpot reports that purchasers don’t

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