Recent Articles

19 of the Best Personal Websites to Inspire Your Own

19 of the Best Personal Websites to Inspire Your Own

Some refer to it as a full-time job in itself. Others compare it to dating. And several cats over at BuzzFeed think it just plain stinks. But it doesn't have to be that way. When you're applying for a job, you're typically asked to submit a resume and cover letter, or...

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The Ultimate Guide to Writing a Cover Letter

The Ultimate Guide to Writing a Cover Letter

Have you been asked to attach a cover letter to your job application? Perhaps you’re struggling to write one that lands an interview, or have no clue what one is at all. Whichever situation you’re in, we’ve crafted this ultimate guide to cover letters. You’ll find out...

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13 Blogging Mistakes Most Beginner Bloggers Make

13 Blogging Mistakes Most Beginner Bloggers Make

Sometimes, when I tell people that I blog for a living, they roll their eyes. "That's so easy," they say. "You get a paycheck for sitting on the internet all day and writing. A monkey could do your job!" That's when I roll my eyes. See, people are quick to deem...

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The Ultimate Guide to Advertising in 2018

The Ultimate Guide to Advertising in 2018

When you hear the word “advertising,” what comes to mind? Do you think of banner ads on your favorite website? Super Bowl commercials? How about billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what...

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How the Flywheel Killed HubSpot’s Funnel

How the Flywheel Killed HubSpot’s Funnel

I’ll be honest. When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. See, I love the funnel. It’s been my trusted sidekick for years. It’s given me the...

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Why Marketers Suck at Video — and How to Fix It

Why Marketers Suck at Video — and How to Fix It

Us marketers are a tight-knit tribe. We share a lot of similar beliefs. We believe that content is king, that nothing is as sweet as first-page first position, and that interruption is the enemy. We also believe that video is the future. Right now people spend a...

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