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- Getting quality traffic to your site is the most difficult and MOST IMPORTANT part of this equation.
- There’s not as much “natural search” out there as you may think, which means you can invest a lot of time and money getting to (and staying) #1 but still be disappointed with the number of leads you’re generating.
- Success in SEO can sometimes be swift, but it may take 6 months to a year to really get traction.
- “Content marketing” and social media is a BEAST you have to CONSTANTLY feed to get any traction.