UCLA scientists found that sixth graders who went five days without using a smartphone or digital screen were better at reading human emotions than those who stayed online. As evident by UCLA’s study, offline communication is critical for maintaining relationships.

In business, nearly 100% of people say face-to-face meetings are essential for long-term relationships. However, most business interactions exist primarily online.

Online communities can create meaningful connections that lead to long-term relationships — but if you only have conversations online, you risk losing that personal touch.

If you want to have more personal interactions with your customers, it might be time to add a human touch to your marketing by turning email flows and comment chains into offline communities.

At Typeform, we host Meetups with industry experts to connect people with similar interests, and to elaborate on topics relevant to our product. If you want to host events for your