Although the exact day and time you post content to Instagram matters less than it used to — your followers’ newsfeeds are organized by relevance and engagement, rather than post age — it’s still very important.

And now, you can schedule Instagram posts to make it even easier.

Let’s say 10% of your audience is online on Tuesday at 3 p.m. You post a creative GIF showcasing your latest product. Because not many people are scrolling through Instagram, it gets fewer likes and comments than your average post. Instagram’s algorithm interprets this as the post is less appealing than your typical content, so it’s displayed to a smaller percentage of your network.

For this reason, it’s a good idea to figure out when your followers are most active and post on those days and times. (Need a tool for this? Try Iconosquare or Squarelovin.)

While having this information is useful,