In 2017, businesses acquired an average $7.65 ROI for every dollar spent on influencer marketing. Nowadays, influencer marketing is an indisputably viable marketing method.
However, it can be tricky to know who to trust when you’re choosing an Instagram influencer for your next marketing campaign. You don’t want to use an influencer who doesn’t have real followers or a fully engaged audience. This would be a detriment to your marketing budget, but even worse, it could put your brand’s integrity at risk.
Fortunately, there are some quick and easy methods to determine whether an account has fake followers on Instagram. Once you’ve collected a list of potential influencers for your next Instagram marketing campaign, take a look at some of our tips and tools for detecting fake followers or bots, so you can ensure you’re only working with the best.
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